Showing posts with label GDA. Show all posts
Showing posts with label GDA. Show all posts

Wednesday, 27 February 2013

Porridge Oats – Heathy and Cheap?




There are very few foods that are permitted, in Europe, to state that their consumption reduces your risk of a specific disease. These claims have to be proved to a high level of scientific scrutiny by the European Food Standards Agency.
One of the few foods to achieve this elevated status is oats. It's been clearly shown that a kind of soluble fibre found in whole oats, known as beta glucan, can reduce cholesterol - if you eat enough oats and do so on a regular basis. Reducing cholesterol reduces your risk of developing the clogged up arteries that cause heart attacks. Hence the claim that oats can be “good for your heart”.
Porridge is the most convenient way of eating oats and is officially good for you. (Of course if you are spending the rest of the day smoking on the sofa, eating doughnuts and crisps, which would certainly cancel out the health-giving effect of your breakfast porridge.)
Before the recent crackdown on health claims, they were bandied about fairly freely on oat products. You may have noticed recently the more carefully worded messages such as: "Each serving will have enough beta glucan to begin
 reducing cholesterol." Notice the word “begin”. Now look at the small print, (or the print that flashes before your eyes on the TV ads) which says something like: 

Each serving contains 33% of the 3g of oat beta glucan suggested per day to help lower cholesterol as part of a varied and balanced diet & healthy lifestyle.
The important thing to remember is that you need to eat at least 90g of whole oats per day to get a cholesterol lowering amount of beta glucans.
Peering critically at packets, as I do, I can’t help thinking that the person who suggested putting oats in one-serving packets and branding them as simple and microwaveable should have had a massive bonus from their employer. It is a brilliant way of charging a lot more for oats. But aren’t all oats simple and microwavable? These measured portions are, for beginners, an easy way of making porridge - but, I would have thought, making porridge in a microwave is an easy skill that could be managed by a seven year old.  And remember – those little packets only give you a third of the recommended daily intake of oats.
The cost of these neatly packaged oats is around £5.50 a kilo. Supermarket “value” brands of porridge oats, sold in one-kilogram plastic bags, can be had for about 80p a kilo. They are just as good as the oats you can buy in a box, or a box with lots of little packets.
There are other branded versions of porridge around, such as individual microwaveable pots. Again if you want to check the serving size and the price per kilo, you need to peer closely at the small print. Or visit an online shopping site so that you can read the nutritional content of foods in bigger print on their websites. One individual pot I looked at contains 60g of product, 30g of which is oats. So again, you’d have to eat 3 of these (at about £1 each) to get your daily quota of oat beta glucan.
Dried fruit is a good way of sweetening porridge without using refined sugar and it is cheaper to add your own than to buy it ready mixed.
So if you want to get a cholesterol lowering benefit from your morning porridge, have a big bowl and have it most mornings. And if you’re watching your pennies – and who isn’t – go for the ones in plastic bags. 

Monday, 18 February 2013

Multigrain - High in Fibre?


The weekly shop is not pleasure for many busy parents as they squeeze it into busy schedules. Choosing products that are "healthy" is not made easy. Food marketing professionals know that they have a brief opportunity to attract a busy shopper to their brand. I’ve no doubt that they sit in meetings, trying to think of healthy-sounding words and phrases that suggest their product it a healthy choice. These are not "health claims, which are subject to strict regulation, but words that cast a nice healthwash over the product, making us think they are a better than the other products displayed.
The word "multigrain" is one of these words. It crops up on boxes of cereals, bread, snacks and baby food. We know that wholegrain is supposed to be good for you, so the word "grain"works by association. If one grain is good then surely a multitude of grains must be even better? But multigrain is not a precise or technical term. It could - and does - just mean a mixture of flours - wheat flour, rice flour, maize flour etc. 
This sneaky word is presumably meant to make us think these products are high in fibre – but do they actually contain a worthwhile amount?
The information on one "multigrain" cereal, very much aimed at children, shows that a 30g serving gives you just one gram of fibre. This is about the same as a medium slice of white bread.
Recommended fibre intake for adults is 24g a day and although guidelines for young children are not clear, you would expect them to be around 15g per day or more, depending on size of child.
It's clear that a bowl of multigrain crispy novelty shapes is not going to get a child's daily intake of fibre off to a flying start. A child would have to eat 15 or more bowlfuls of the stuff to get their daily minimum fibre intake. Better than a cereal made with no fibre at all of course, but in the context of a daily diet it is not going to make a big contribution. 
The word multigrain definitely counts as healthwash - one to look out for and treat with scepticism.

Saturday, 19 January 2013

Potato Based Snacks Anyone?


Today we have a short review of a crunchy snack made from potato, oil and flour. The product is presented as something reasonably “healthy”.
On the front of the small bag is text claiming that it is Free From. In smaller print it then lists: MSG, artificial flavours and artificial colours and made with 100% healthy-sounding oil. Does it say: free from vitamins? Almost free from fibre? Negligible amount of protein? No I’m afraid not.
A smaller label on the front tells us that: 25g contains 127 calories, and 0.25g of salt - 6% of an adult’s guideline daily amount (GDA) and 8% of GDA for salt. So far, so not-too-bad. Free from “nasties” and only 6% of your GDA for calories. Not too bad at all, you might think.
But if you turn the packet over and look carefully, the bag contains 50g. No outright lies here but more than a little misleading to put 25g on the front and tuck away the 50g at the back. I don't think it's unreasonable to think that a hurried shopper, trying to grab a not-too-unhealthy snack, would look no further than the messages on the front of the package. But, like “free from” this device is a common form of healthwash.
If you double up the calories to allow for the 50g, it takes your insubstantial crunchy snack up to 12% of your daily calorie needs. Just over 250 calories. No longer so insignificant if someone it trying to control their intake.
If challenged, the manufacturers would, no doubt, offer the "recommended serving" defence that is all too common. But how many people buy one of these small packets to share? Mothers of miniscule children maybe? More often a whole packet is given to a child, or is eaten by an adult as an inconsequential bit of crunch to accompany a soggy sandwich.
Is this a healthy snack, as the manufacturers would have us believe? No, it is a little bag of calories with only traces of other nutrients. The best that can be said is that it is better than eating sweets.
On this small packet we have a classic example of the commonly-used marketing strategies used to make processed foods look healthier than they really are.